Building Brands & Design Systems


 Intro

Hyeryun, who goes by Henie, is an Southern California based Creative who is passionate about creating design systems across campaigns, brand strategy, and packaging design.

Outside of design, she loves watching true crime documentaries, drinking a good cup of coffee, and spending time with her family.

Contact Info:

n.hyeryun@gmail.com


Experience

Packaging Lead
OUAI
Los Angeles, CA / February 2025 - Current

Freelance Creative Consultant
Los Angeles, CA / January 2024 - Current

Design Director
Crown Affair
Chicago, IL / March 2022 - January 2024

Senior Designer
Crown Affair
Chicago, IL / March 2021 - March 2022

Freelance Designer
Crown Affair
Chicago, IL / January 2021 - March 2021

Designer 2
Marks, an SGSco Company
Chicago, IL / October 2019- November 2020

Designer 1
Webbdevlam, an SGSco Company
Chicago, IL / June 2018-October 2019

Creative Intern
Marc Rosen Associates
New York, NY / January 2018 - May 2018

Junior Structural Packaging Designer
Jansy- Berlin Packaging
Chicago, IL / June 2014- July 2016


Clients / Collaborations

OUAI
Crown Affair
Ristich LLC
Freaks of Nature
Ocean Spray
DS&DURGA
Rose Inc
Goop
LG Electronics
Farmacy Skincare
Save-A-Lot
Procter & Gamble
CVS
Target
GE
QVC


Pratt Institute
Masters of Science: Packaging Design
Graduated with honors / 2016-2018

School of the Arts Institute of Chicago
Bachelor of Fine Arts: Emphasis in
Visual Communications & Industrial Design / 2010-2014

Education


Capabilities

Art Direction/Creative Direction
Packaging Design (Primary + Secondary)
Branding Visual Identity
Structural / Creative Packaging / Production
Visual Merchandising